The understatement of simplicity

How will London top Beijing's extravagant display of the Olympics? In my opinion, London (and Vancouver) should just have a minimalistic and simple Olympic event focusing on going "green". Instead of spending billions of dollars on a two week show, perhaps it may be beneficial to simplify the event and spend the money on different causes (i.e. feed the hungry, sponsor free education for children of the world). Simplicity could be the new direction of making a statement.